The Florence Eiseman Clothing Brand
Florence Eiseman never intended to be a designer. Her hobby turned into a business when her husband took some organdy pinafores she had made for friends to a buyer and returned with a large order. Her first order was sewn by women in their own homes and this was the beginning of this legendary brand.
When she and her husband started the business, little girls were often dressed in big skirts and petticoats with many ruffles and frills. She felt that they did not need this embellishment. Her sentiment was that a classic simplicity of design ensured that an item never went out of style. The simple lines of her clothing were appreciated generations of mothers.
Early features of her designs included classic lines, bright colors, handcrafted details and collars that framed the face. Within ten years, she had become the first designer of clothes for children to receive the Nieman Marcus award for her contribution to fashion. She was also featured in a major retrospective at the Milwaukie Art Museum in 1985.
The brand has remained successful and is still going strong today. When Florence retired from daily involvement due to ill health, Teri Shapiro, her head designer, continued to nurture the brand. She was the first non-Eiseman to become an officer in the company. She said that when designing the clothing, it has always been important to keep designs fresh and trendy without losing the classic look of the brand.
The brand includes a choice of baby clothes, such as rompers and dresses, made of finest quality cotton blends that will keep a little one comfortable and cool. A timeless collection of fabulous dresses, shorts, swimwear and other staples for toddlers and tweens are all embellished with delightful appliques, like butterflies, zoo animals and flowers. The patterns on fabrics include playful stripes and prints. There is careful detailing like cheerful dots and colors on shoulder straps and flowers on puff pockets.
The company still designs its clothing in Milwaukie but with globalization and the popularity of shopping on the internet, it is expanded its reach. Mothers all over the world are able to go to websites of online suppliers and place orders. It is as simple as searching for the brand and comparing what is on offer at different suppliers before making a selection.
Items are lined and machine washable. Many of them are reversible, such as a multicolored seersucker dress. A little one dressed in one of the striped dresses and bloomers with bows, teamed with one of the floppy seersucker hats with floral details, will stand out in a crowd. For little girls, a classic navy and white striped dress with the flower pin at the waist is trendy and sweet at the same time.
The company continues to update its looks, combining its classic look with recent trends without ever responding to fads. The brand has weathered all the changes to clothing for children over the years and sales are still going strong. Their careful workmanship and enduring designs means Florence Eiseman clothes are often saved for siblings or cousins and passed down from generation to generation.
When she and her husband started the business, little girls were often dressed in big skirts and petticoats with many ruffles and frills. She felt that they did not need this embellishment. Her sentiment was that a classic simplicity of design ensured that an item never went out of style. The simple lines of her clothing were appreciated generations of mothers.
Early features of her designs included classic lines, bright colors, handcrafted details and collars that framed the face. Within ten years, she had become the first designer of clothes for children to receive the Nieman Marcus award for her contribution to fashion. She was also featured in a major retrospective at the Milwaukie Art Museum in 1985.
The brand has remained successful and is still going strong today. When Florence retired from daily involvement due to ill health, Teri Shapiro, her head designer, continued to nurture the brand. She was the first non-Eiseman to become an officer in the company. She said that when designing the clothing, it has always been important to keep designs fresh and trendy without losing the classic look of the brand.
The brand includes a choice of baby clothes, such as rompers and dresses, made of finest quality cotton blends that will keep a little one comfortable and cool. A timeless collection of fabulous dresses, shorts, swimwear and other staples for toddlers and tweens are all embellished with delightful appliques, like butterflies, zoo animals and flowers. The patterns on fabrics include playful stripes and prints. There is careful detailing like cheerful dots and colors on shoulder straps and flowers on puff pockets.
The company still designs its clothing in Milwaukie but with globalization and the popularity of shopping on the internet, it is expanded its reach. Mothers all over the world are able to go to websites of online suppliers and place orders. It is as simple as searching for the brand and comparing what is on offer at different suppliers before making a selection.
Items are lined and machine washable. Many of them are reversible, such as a multicolored seersucker dress. A little one dressed in one of the striped dresses and bloomers with bows, teamed with one of the floppy seersucker hats with floral details, will stand out in a crowd. For little girls, a classic navy and white striped dress with the flower pin at the waist is trendy and sweet at the same time.
The company continues to update its looks, combining its classic look with recent trends without ever responding to fads. The brand has weathered all the changes to clothing for children over the years and sales are still going strong. Their careful workmanship and enduring designs means Florence Eiseman clothes are often saved for siblings or cousins and passed down from generation to generation.
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