An Ad Network Says That 70% Of Ad Revenue On Mobiles Comes From Interstitials
AppFlood, a China-based ad network for mobile platforms, released a report on the types of ads that generate the most revenues. The report found that interstitial ads generate 70% of the revenues recorded by the company on over 400 billion devices. A significant percentage of these interstitial ads were videos or rich content.
The interstitials category wasn't fully separated from other categories. AppFlood also had a category entirely for rich media, and their data showed that it's steadily gaining. It's looking like video and rich media content is truly the future of mobile advertising.
Video advertising has gradually improved in recent years, especially on websites such as YouTube. The ability to rank a YouTube video on the Internet is much simpler than it has been in the past, which means that more advertisers are using this type of medium in order to generate additional sales.
In spite of the report's flaws, it's clear that video is going to become an increasingly important part of mobile advertising. It's an excellent way to make sure you reach the people you want to read with your advertising. Other forms of advertising are beginning to become outdated in comparison.
Interstitial ads are an excellent way of grabbing the attention of your audience. You should consider investing in this type of advertisement if you are not satisfied with the results of your mobile marketing campaign so far.
These interstitial ads often include videos or rich content to grab the user's attention.Traditional mobile ads displayed on a webpage or within an app might be difficult to notice. Users see countless ads every day and have learned not to pay attention to them anymore. Interstitial ads represent a higher investment but they are a much better way to grab the user's attention since the ad is displayed on the totality of the page and it is not competing with other content.
The interstitials category wasn't fully separated from other categories. AppFlood also had a category entirely for rich media, and their data showed that it's steadily gaining. It's looking like video and rich media content is truly the future of mobile advertising.
Video advertising has gradually improved in recent years, especially on websites such as YouTube. The ability to rank a YouTube video on the Internet is much simpler than it has been in the past, which means that more advertisers are using this type of medium in order to generate additional sales.
In spite of the report's flaws, it's clear that video is going to become an increasingly important part of mobile advertising. It's an excellent way to make sure you reach the people you want to read with your advertising. Other forms of advertising are beginning to become outdated in comparison.
Interstitial ads are an excellent way of grabbing the attention of your audience. You should consider investing in this type of advertisement if you are not satisfied with the results of your mobile marketing campaign so far.
These interstitial ads often include videos or rich content to grab the user's attention.Traditional mobile ads displayed on a webpage or within an app might be difficult to notice. Users see countless ads every day and have learned not to pay attention to them anymore. Interstitial ads represent a higher investment but they are a much better way to grab the user's attention since the ad is displayed on the totality of the page and it is not competing with other content.
About the Author:
WarriorForum.com - Social SEO Pro is a website dedicated to exposing the advantages & disadvantages with an in-depth Fanpage Curator Review.
Post a Comment