Bus Wraps & Gainesville's Potential Electronic Movement
Billboards and bus wraps alike have more than shown how various methods of marketing can help companies stand out. These methods, in my mind, have shown just how effective various ways of advertising can prove to be, as long as the right methods are set in place. The city of Gainesville seems to be the latest in a line of cities that are starting to incorporate more digital methods in this regard. If you are curious as to what exactly this means, consider the potential implementation of digital billboards.
There was a report posted on the Gainesville Times that talked about the city possibly incorporating digital billboards. The way that they would work, according to real estate representative Tim Hill, was that they would rotate a series of six advertisements, each one given a total of ten seconds. What this means is that each of them would be given even exposure. It's clear that this potential billboard inclusion could be tremendous but one of the many points that were spoken about in the article was the potential for distraction.
As you can probably imagine, electronic billboards could potentially throw off the concentration of drivers. As a result, there are certain methods that will prove to be more beneficial than others, as companies like JMR Graphics would be able to support. Unlike the inclusion of bus wraps, for example, electronic billboards may prove to be too distracting and the reason for this is because of how bright they are. As you can imagine, the overall functionality of the billboards in question has to be strong.
It's important to note that these billboards can be managed in terms of how bright they are. While it's understandable that they will stand out more during the evening due to the lack of natural light, said brightness is not required during the daytime nearly as much. Technology has grown leaps and bounds, though, as the article mentioned. What this means is that the advancements which have been seen throughout the years are ones which should, in theory, help to make these billboards stand out even more.
While it goes without saying that billboards could be put to use for advertising purposes, I'd like to think that there are many others to consider. After all, the promotion of wares is only one aspect to consider; it is very possible that the feed could shift in order to project urgent news to the masses. Perhaps something as unexpected as a sudden change in weather could be told about. For this reason, I have no doubt that Gainesville will benefit from the inclusion of these billboards.
There was a report posted on the Gainesville Times that talked about the city possibly incorporating digital billboards. The way that they would work, according to real estate representative Tim Hill, was that they would rotate a series of six advertisements, each one given a total of ten seconds. What this means is that each of them would be given even exposure. It's clear that this potential billboard inclusion could be tremendous but one of the many points that were spoken about in the article was the potential for distraction.
As you can probably imagine, electronic billboards could potentially throw off the concentration of drivers. As a result, there are certain methods that will prove to be more beneficial than others, as companies like JMR Graphics would be able to support. Unlike the inclusion of bus wraps, for example, electronic billboards may prove to be too distracting and the reason for this is because of how bright they are. As you can imagine, the overall functionality of the billboards in question has to be strong.
It's important to note that these billboards can be managed in terms of how bright they are. While it's understandable that they will stand out more during the evening due to the lack of natural light, said brightness is not required during the daytime nearly as much. Technology has grown leaps and bounds, though, as the article mentioned. What this means is that the advancements which have been seen throughout the years are ones which should, in theory, help to make these billboards stand out even more.
While it goes without saying that billboards could be put to use for advertising purposes, I'd like to think that there are many others to consider. After all, the promotion of wares is only one aspect to consider; it is very possible that the feed could shift in order to project urgent news to the masses. Perhaps something as unexpected as a sudden change in weather could be told about. For this reason, I have no doubt that Gainesville will benefit from the inclusion of these billboards.
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If you'd like to utilize bus wraps in order to get your message across, contact JMR Graphics for further information.. Unique version for reprint here: Bus Wraps & Gainesville's Potential Electronic Movement.
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