Improving Your Occupancy Rates
If you manage or own a hotel, motel or inn, then you realize how important it is to keep occupancy as high as possible. Often, innkeepers tend to believe that lower rates might increase the number of clients. While this might lure guests initially, other elements of innkeeping tend to resolve occupancy issues permanently and they also increase your profits. Here are a few tried-and-true methods that help boost the number of guests you have throughout the year.
Take a look at the comments left by guests and the online comments. If people tend to mention that their guest rooms weren't very clean or the place looks shabby and needs an update, this can really turn away potential clients. Your motel or hotel needs to look as pristine as possible and guest rooms need to be sparkling clean, whether guests are paying $50 per night or $500.
While a reputation for cleanliness goes a long way, if your staff is unfriendly or unhelpful, this can be a huge problem. Make sure the staff, particularly those manning the reception area or lobby, are highly trained to handle a myriad of situations. They also should be able to provide some level of local information. Friendly service is truly what hospitality is all about, so make sure this is in place every day of the week.
You can also restructure the way you determine room rates. For example, if a room is small, has just one queen bed or perhaps is located in a less desirable part of the hotel; charge a lower rate for it. Charge more for rooms with two beds or a spacious room with a king bed. You can charge more for rooms on the weekends or during the week, depending on when you typically have higher traffic. You can also adjust rates seasonal or during special events.
People love getting a good deal and when you include special amenities in the rates, this definitely attracts attention. For example, you might offer some level of breakfast service and place coffee makers and mini refrigerators in the room. High quality television is another amenity that guests love, particularly a satellite TV service such as DirecTV which typically offers more channels for less than local cable.
A local DirecTV dealer such as Integra Systems can install satellite service into each room, with up to 128 channels, many of which are available in high definition. Not only will they install the service, the team at Integra Systems will be able to help instruct employees and provide support for the hotel staff if they have issues or questions in the future.
Take a look at the comments left by guests and the online comments. If people tend to mention that their guest rooms weren't very clean or the place looks shabby and needs an update, this can really turn away potential clients. Your motel or hotel needs to look as pristine as possible and guest rooms need to be sparkling clean, whether guests are paying $50 per night or $500.
While a reputation for cleanliness goes a long way, if your staff is unfriendly or unhelpful, this can be a huge problem. Make sure the staff, particularly those manning the reception area or lobby, are highly trained to handle a myriad of situations. They also should be able to provide some level of local information. Friendly service is truly what hospitality is all about, so make sure this is in place every day of the week.
You can also restructure the way you determine room rates. For example, if a room is small, has just one queen bed or perhaps is located in a less desirable part of the hotel; charge a lower rate for it. Charge more for rooms with two beds or a spacious room with a king bed. You can charge more for rooms on the weekends or during the week, depending on when you typically have higher traffic. You can also adjust rates seasonal or during special events.
People love getting a good deal and when you include special amenities in the rates, this definitely attracts attention. For example, you might offer some level of breakfast service and place coffee makers and mini refrigerators in the room. High quality television is another amenity that guests love, particularly a satellite TV service such as DirecTV which typically offers more channels for less than local cable.
A local DirecTV dealer such as Integra Systems can install satellite service into each room, with up to 128 channels, many of which are available in high definition. Not only will they install the service, the team at Integra Systems will be able to help instruct employees and provide support for the hotel staff if they have issues or questions in the future.
About the Author:
Jansen Wilhelmsen enjoys writing reviews on the commercial DirecTV dealers. To get more details about direcTV for hotels packages or to find about direct TV local offices, please check out the IntegraSystems site now.
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