Internet Marketing Companies & Fanbases Over Audiences
When you think about it, the terms "fanbases" and "audiences" do not seem to have many differences in between them. They are, in the general sense, defined as groups of people who are interested in a certain type of media. While this might be true, a recent article regarding YouTube might be able to shed more light on this particular matter. It is also a subject that, in my view, Internet marketing companies will be able to offer their expertise on for the sake of expansion.
According to an article that was posted on the Guardian, YouTube has told its users that they should focus on building "fanbases" as opposed to audiences. The reason that was given in the publication was that fanbases pick and choose what it is that they will watch and at what times. Audiences are seemingly very different by comparison, though, as they tune in when they are promoted to do so. Following analysis on this particular matter, it seems like fanbases possess more of a positive connotation.
As someone who frequents Tumblr, I have seen just about everything from commentary to live-blogging. This is especially true when it comes to television shows, as users will take to this particular website in order to write their own commentary, thereby creating content of their own. It's important to make note of this because, seeing as how this particular group stays engaged, the appeal of TV shows do not end once the credits roll. It's a level of engagement that Internet marketing companies can attest to.
One of the concerns that I have seen with the article in question, though, is that it seems like content that is supposedly similar to what people like will be geared to them more often. This can come across as rather intrusive, which is a point that I am sure any and all Internet marketing companies can attest to. Firms along the lines of fishbat understand the importance of organic growth and interaction. Simply ushering content into the faces of YouTube users does not appear to be the best course of action.
If this move by YouTube can allow videos to reach more people in the long run, then it would be safe to call it a success. However, the chances of people clicking on links to watch the videos in question are going to vary, especially when everyone likes certain things. One cannot simply gear one video to one hundred people and expect every last individual to click on it. Hopefully this matter of "fanbases" versus "audiences" will produce results that will stand tall in the long term.
According to an article that was posted on the Guardian, YouTube has told its users that they should focus on building "fanbases" as opposed to audiences. The reason that was given in the publication was that fanbases pick and choose what it is that they will watch and at what times. Audiences are seemingly very different by comparison, though, as they tune in when they are promoted to do so. Following analysis on this particular matter, it seems like fanbases possess more of a positive connotation.
As someone who frequents Tumblr, I have seen just about everything from commentary to live-blogging. This is especially true when it comes to television shows, as users will take to this particular website in order to write their own commentary, thereby creating content of their own. It's important to make note of this because, seeing as how this particular group stays engaged, the appeal of TV shows do not end once the credits roll. It's a level of engagement that Internet marketing companies can attest to.
One of the concerns that I have seen with the article in question, though, is that it seems like content that is supposedly similar to what people like will be geared to them more often. This can come across as rather intrusive, which is a point that I am sure any and all Internet marketing companies can attest to. Firms along the lines of fishbat understand the importance of organic growth and interaction. Simply ushering content into the faces of YouTube users does not appear to be the best course of action.
If this move by YouTube can allow videos to reach more people in the long run, then it would be safe to call it a success. However, the chances of people clicking on links to watch the videos in question are going to vary, especially when everyone likes certain things. One cannot simply gear one video to one hundred people and expect every last individual to click on it. Hopefully this matter of "fanbases" versus "audiences" will produce results that will stand tall in the long term.
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