New Multi-Channel Nurturing Solution From Bizo
If this is your first time to hear about Bizo, it's actually a company that provides business to business marketing solutions to its clients. It used to provide simple email drip campaigns, however, as new data emerges on the behavior of website visitors, Bizo has released a new version of its products. So, how different is the new product from the old one? Well, it can only be described in one word: smarter.
Did you know that fewer than five percent of website visitors actually provide their email address to the sites that they go to. This means that in more than 95% of cases, when a website visitor leaves your site, they are a lost visit. This is the problem that Bizo aims to fix with its multi-channel nurturing system, which ensures those visitors get repeated exposure to your brand message.
Bizio's system lets marketers reach those anonymous visitors and serve ads to them across several different ad exchanges, run ads across premium business sites, and also show ads on Facebook. They can use multiple nurture paths to ensure that highly targeted creatives or ad content is shown to the right business demographic. The system also makes it easy to optimize their ROI and ensure that their lead quality is as high as possible. Platform-supported A/B testing is easy to use, and there is a full-funnel reporting system.
Meagen Eisenberg, the vice president of the demand generation team at Docu Sign, spoke highly of Bizio's Multi-Channel Nurturing system, saying that it allowed them to extend their marketing automation beyond their email database to target a huge pool of website visitors. Their business demographic data is incredibly useful and they offer customizable 2nurture paths" that ensure that only the most high value prospect segments see the social ads. The net result is that the company enjoyed both increased lead volume and good lead quality, taking a consumer from first brand contact to customer in a smooth and efficient process.
Bizo's system offers Facebook advertising options as well as options to show advertisements on high quality websites. It also offers A/B testing, as well as full-funnel reporting, so business owners can test their ads performances and enhance their marketing efforts. Of course, traditional marketing systems such as email marketing are still a powerful tool, and you should not ignore those parts of your arsenal. However, multi-channel marketing is an incredibly valuable tool and it offers a unique ability to capture some of those elusive, anonymous website visitors.
Did you know that fewer than five percent of website visitors actually provide their email address to the sites that they go to. This means that in more than 95% of cases, when a website visitor leaves your site, they are a lost visit. This is the problem that Bizo aims to fix with its multi-channel nurturing system, which ensures those visitors get repeated exposure to your brand message.
Bizio's system lets marketers reach those anonymous visitors and serve ads to them across several different ad exchanges, run ads across premium business sites, and also show ads on Facebook. They can use multiple nurture paths to ensure that highly targeted creatives or ad content is shown to the right business demographic. The system also makes it easy to optimize their ROI and ensure that their lead quality is as high as possible. Platform-supported A/B testing is easy to use, and there is a full-funnel reporting system.
Meagen Eisenberg, the vice president of the demand generation team at Docu Sign, spoke highly of Bizio's Multi-Channel Nurturing system, saying that it allowed them to extend their marketing automation beyond their email database to target a huge pool of website visitors. Their business demographic data is incredibly useful and they offer customizable 2nurture paths" that ensure that only the most high value prospect segments see the social ads. The net result is that the company enjoyed both increased lead volume and good lead quality, taking a consumer from first brand contact to customer in a smooth and efficient process.
Bizo's system offers Facebook advertising options as well as options to show advertisements on high quality websites. It also offers A/B testing, as well as full-funnel reporting, so business owners can test their ads performances and enhance their marketing efforts. Of course, traditional marketing systems such as email marketing are still a powerful tool, and you should not ignore those parts of your arsenal. However, multi-channel marketing is an incredibly valuable tool and it offers a unique ability to capture some of those elusive, anonymous website visitors.
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