Understanding Nofollow And Making Most Of It

Marketers are slowly saying 'rest in peace' to content marketing. The algorithm changes that Google has implemented now require that any paid link must have a nofollow tag. Value has dwindled in the promotions that brands have grown accustomed to.



Typically when you have the no follow links on a site, it is going to be ranking well. Since the links are seen as no follow, the search engines know the other website has no personal gain to let people link from it. So they tend to provide accurate information that will help people in getting to have useful information because they are not looking to get a link to their website in the search engines eyes.

Something else which the no follow links help out is they tend to help avoid spammers from taking over a website. Since the no follow links are not going to help get websites ranked, the spammers tend to avoid posting to these websites. So the search engines will also hold the sites in higher regard because of this aspect as well.

What Is Nofollow?: A nofollow attribute that is contained in a link signal Google remove that link from the internet. A website's position is based on the links that are in a website. This attribute was created to prevent links that were considered spam from influencing a website's rank in the search engines.

Instead, it will look like the site is trying to build up links naturally without overtaking some of the specific do follow sites. This is an important feature, so do not be discouraged in this process. Realize that every link does count, even if it is a no follow link. Google, simply wants to see a nice diverse backlinking structure before ranking a site highly in the search engines.